{"id":2249,"date":"2009-09-15T14:44:11","date_gmt":"2009-09-15T22:44:11","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=2249"},"modified":"2009-09-15T14:44:11","modified_gmt":"2009-09-15T22:44:11","slug":"the-death-of-marketing","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2009\/09\/15\/the-death-of-marketing\/","title":{"rendered":"The Death Of Marketing"},"content":{"rendered":"<p>I want you to watch this video.<\/p>\n<blockquote style=\"margin-right: 0px;\" dir=\"ltr\">\n<div style=\"margin-left: 40px;\"><a title=\"Danish woman's one-night stand 'a hoax'\" target=\"_blank\" href=\"http:\/\/news.ninemsn.com.au\/world\/862711\/danish-womans-one-night-stand-a-hoax\">Danish woman&#8217;s one-night stand &#8216;a hoax&#8217;<\/a><\/div>\n<\/blockquote>\n<p>Unfortunately, you&#8217;ll see right atop the page that this clip has been revealed as a hoax.\u00c2\u00a0 But before it was removed from YouTube, the first time I saw it I thought it was real.\u00c2\u00a0 Almost.\u00c2\u00a0 Before forwarding it to anybody, I did some Googling and came up with this page: <\/p>\n<blockquote style=\"margin-right: 0px;\" dir=\"ltr\">\n<div style=\"margin-left: 40px;\"><a title=\"Danish Mother Seeking \u00e2\u20ac\u201c Could It Be..??\" target=\"_blank\" href=\"http:\/\/mindjumpers.wordpress.com\/2009\/09\/12\/danish-mother-could-it-be\/\">Danish Mother Seeking \u00e2\u20ac\u201c Could It Be..??<\/a><\/div>\n<\/blockquote>\n<p>And now, you can see, from the original link, that yes, this is a complete fabrication.<\/p>\n<p>The question arises, was Kanye&#8217;s interruption of Taylor Swift at the VMAs planned, was it a stunt concocted by MTV and Kanye to boost ratings and the artist&#8217;s profile?<\/p>\n<p>I don&#8217;t think so.\u00c2\u00a0 First of all, Kanye apologized, which he never ever does, and he seemed to evidence true remorse on Jay Leno.<\/p>\n<p>But my inbox says otherwise.<\/p>\n<p>The public has been manipulated so many times, that when something extraordinary happens, that becomes instantly viral in our networked world, many people cross their arms and say not fucking real.<\/p>\n<p>Who&#8217;d blame them?\u00c2\u00a0 What with Borat and Eminem at the previous MTV awards show.<\/p>\n<p>Sure, the ratings for the VMAs were comparatively good, up from last year.\u00c2\u00a0 But isn&#8217;t focusing on the immediate bottom line, going for instant results, what fucked up not only the music industry, but the whole economy?<\/p>\n<p>You can&#8217;t have it now.\u00c2\u00a0 Maybe at McDonald&#8217;s, but not in music.\u00c2\u00a0 An act has to suck before it gets good.\u00c2\u00a0 Unless it&#8217;s not really an act, and there are professionals behind the scene pulling the strings.\u00c2\u00a0 Ever since J. Lo, no one believes you need to have talent to make it.\u00c2\u00a0 J. Lo couln&#8217;t sing.\u00c2\u00a0 Now Jay-Z raps about auto-tune and there&#8217;s even an iPhone app.\u00c2\u00a0 So the public might like the actual track, but has no belief the underlying act has any merit.\u00c2\u00a0 As proven with Ms. Lopez.\u00c2\u00a0 After her moment, driven by expensive, sexy videos, her career fell off a cliff, she couldn&#8217;t sell a record and couldn&#8217;t perform live.\u00c2\u00a0 Oh, that&#8217;s right, she couldn&#8217;t really perform live to begin with!<\/p>\n<p>They say that the public is cynical&#8230;\u00c2\u00a0 But not as cynical as the string-pullers.\u00c2\u00a0 Manipulating ad infinitum to the point where the public just isn&#8217;t buying.\u00c2\u00a0 They&#8217;ll purchase that Shaggy tune, but Universal couldn&#8217;t see it was a novelty, that there were no Shaggy fans.\u00c2\u00a0 There are no fans of almost any of those charting singles.<\/p>\n<p>In order to truly make it today, you&#8217;ve got to be honest, you&#8217;ve got to have the goods, which have been honed over years.\u00c2\u00a0 Otherwise, you&#8217;re just another scammer trying to make a buck.\u00c2\u00a0 And the public knows.\u00c2\u00a0 Major media companies are complaining about the audience, the mistrust involved.\u00c2\u00a0 Well, if you were manipulated so many times would you still play along?<\/p>\n<p>Reality TV is no longer about reality, but seeing how misfits behave in the midst of other misfits or money-whores.\u00c2\u00a0 If you think reality TV has a long shelf life left, you believe Miley Cyrus instantly sells out every gig. Networks manipulated reality, to make it even more palatable, more sexy, killing the essence in the process.<\/p>\n<p>If you want to make it today, focus on marketing last.\u00c2\u00a0 And know that online, greatness spreads.\u00c2\u00a0 Could take a while to catch fire, but if you&#8217;re great on a sustained basis, you&#8217;ll make it.\u00c2\u00a0 Although making it might mean being known by a coterie, not everybody, and having one house, not three, still&#8230;who&#8217;s entitled to all that?\u00c2\u00a0 The days of more, more, more are over.\u00c2\u00a0 It&#8217;s just that those in the media haven&#8217;t realized it yet.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>I want you to watch this video. Danish woman&#8217;s one-night stand &#8216;a hoax&#8217; Unfortunately, you&#8217;ll see right atop the page that this clip has been revealed as a hoax.\u00c2\u00a0 But before it was removed from YouTube, the first time I saw it I thought it was real.\u00c2\u00a0 Almost.\u00c2\u00a0 Before forwarding it to anybody, I did [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5,9],"tags":[],"class_list":["post-2249","post","type-post","status-publish","format-standard","hentry","category-online","category-the-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-Ah","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=2249"}],"version-history":[{"count":1,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2249\/revisions"}],"predecessor-version":[{"id":2250,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2249\/revisions\/2250"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=2249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=2249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=2249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}