{"id":2120,"date":"2009-08-02T06:49:55","date_gmt":"2009-08-02T14:49:55","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=2120"},"modified":"2009-08-02T06:50:48","modified_gmt":"2009-08-02T14:50:48","slug":"jk-wedding-entrance-dance","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2009\/08\/02\/jk-wedding-entrance-dance\/","title":{"rendered":"JK Wedding Entrance Dance"},"content":{"rendered":"<p>I am now a Chris Brown fan.<\/p>\n<p>Wait, didn&#8217;t he beat up Rihanna?\u00c2\u00a0 Or was it someone else?<\/p>\n<p>Only dedicated readers of TMZ and PerezHilton can keep score.\u00c2\u00a0 And isn&#8217;t that the point, that gossip has moved online?<\/p>\n<p>Perez may be hatable, but he&#8217;s the guy who got a deal with Warner because he realized the Web is where the action is (why he&#8217;d want a deal with the old wave company is a different question).<\/p>\n<p>I read an opinion piece in I believe the &quot;Financial Times&quot; stating that people still go to New York to make it, but not to become Broadway stars, or work in advertising, but to leave their mark on the Web.<\/p>\n<p>The tide has turned.\u00c2\u00a0 The only people paying attention to old media are&#8230;OLD PEOPLE!<\/p>\n<p>What did the guy on the &quot;Daily Show&quot; tell the &quot;New York Times&quot;?\u00c2\u00a0 That it was selling &quot;aged news&quot;?\u00c2\u00a0 Even when the &quot;Times&quot; does online, it gets it wrong.\u00c2\u00a0 The site&#8217;s interface resembles a newspaper.\u00c2\u00a0 Which is like an iPod being controlled by a giant CD (actually, the click wheel IS round, but the interface is totally different.)\u00c2\u00a0 The HuffPo generates little news, but it&#8217;s a PHENOMENAL linking device.\u00c2\u00a0 One glance tells you more about what&#8217;s going on in the world than a perusal of the &quot;Times&quot; site.\u00c2\u00a0 But we should be saving newspapers?<\/p>\n<p>Why?<\/p>\n<p>For the same reason we should be saving record labels?<\/p>\n<p>And Sony?<\/p>\n<p>And all those other entities that missed the future?<\/p>\n<p>The key is to leave your mark online.\u00c2\u00a0 And you do that via sheer creativity.\u00c2\u00a0 Losers think you do it via spamming, via marketing campaigns.\u00c2\u00a0 But no one pays attention to advertising online, just ask Facebook! (Google delivers ads you WANT to see, so it&#8217;s a completely different paradigm).\u00c2\u00a0 Will the resulting hits deliver more than instant fame?\u00c2\u00a0 Excellent question.\u00c2\u00a0 Monetizing online notoriety is oh-so-difficult.\u00c2\u00a0 But that&#8217;s where the game is going.<\/p>\n<p>And the old rights holders just want to hold it back.<\/p>\n<p>The labels have been putting themselves out of business, but a video of a fish tank helped sell music by Barcelona.\u00c2\u00a0 <\/p>\n<blockquote style=\"margin-right: 0px;\" dir=\"ltr\">\n<div style=\"margin-left: 40px;\"><a title=\"Original video here\" target=\"_blank\" href=\"http:\/\/tinyurl.com\/kr69h6\">Original video here<\/a><\/p>\n<p><a title=\"the band's response here\" target=\"_blank\" href=\"http:\/\/www.youtube.com\/watch?v=Xqlpa3EWsok\">the band&#8217;s response here<\/a><\/div>\n<\/blockquote>\n<p>And now we&#8217;ve got this JK Wedding Entrance video.\u00c2\u00a0 With over 14 million plays!<\/p>\n<p>Do you get that?\u00c2\u00a0 That far eclipses not only the viewership of SNL (and Dave and Conan), it exceeds the viewership of almost ALL network television shows (never mind HBO).<\/p>\n<p>And the reason the clip is so successful?\u00c2\u00a0 THE RAW CREATIVITY!<\/p>\n<p>Watch the dad dance and crack up.\u00c2\u00a0 Like all great art, you watch this and say WHO CAME UP WITH THIS?<\/p>\n<p>That&#8217;s the essence.\u00c2\u00a0 Not hiring the usual suspects to create a soundalike.\u00c2\u00a0 That&#8217;s why bloviating Clive Davis&#8217; albums never have any catalog legs.\u00c2\u00a0 There&#8217;s no SOUL! It&#8217;s all manipulated.\u00c2\u00a0 We don&#8217;t care if someone misses a step in this video, we like WHERE IT&#8217;S COMING FROM!\u00c2\u00a0 Just like we love the records of yore, with their mistakes, the warts and all give them their humanity.<\/p>\n<p>But, this video does not work without Chris Brown&#8217;s song &quot;Forever&quot;.\u00c2\u00a0 It&#8217;s the grease that makes the whole thing move.\u00c2\u00a0 That&#8217;s the power of music.\u00c2\u00a0 Google is trumpeting on its blog how this video has sold Chris Brown tracks.\u00c2\u00a0 Notice how they don&#8217;t give a number&#8230;\u00c2\u00a0 In other words they didn&#8217;t sell many. <\/p>\n<blockquote style=\"margin-right: 0px;\" dir=\"ltr\">\n<div style=\"margin-left: 40px;\"><a title=\"I now pronounce you monetized: a YouTube video case study\" target=\"_blank\" href=\"http:\/\/googleblog.blogspot.com\/2009\/07\/i-now-pronounce-you-monetized-youtube.html\">I now pronounce you monetized: a YouTube video case study<\/a><\/div>\n<\/blockquote>\n<p>But more than revenue has been generated here.\u00c2\u00a0 Chris Brown&#8217;s career has been REJUVENATED!<\/p>\n<p>More than that.\u00c2\u00a0 He&#8217;s reached someone who wasn&#8217;t paying attention&#8230; ME!<\/p>\n<p>Say YES!<\/p>\n<p>If someone wants to use your music, don&#8217;t bother saying no.\u00c2\u00a0 They&#8217;ll either use it anyway or use a competitor&#8217;s and you&#8217;ll miss out on the advantages.<\/p>\n<p>And know that most of those old wave prognosticators saying no band ever broke on the Web are probably still using AOL.\u00c2\u00a0 Today EVERYTHING starts on the Web!<\/p>\n<p><object width=\"425\" height=\"344\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/4-94JhLEiN0&#038;hl=en&#038;fs=1&#038;\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><\/object><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>I am now a Chris Brown fan. Wait, didn&#8217;t he beat up Rihanna?\u00c2\u00a0 Or was it someone else? Only dedicated readers of TMZ and PerezHilton can keep score.\u00c2\u00a0 And isn&#8217;t that the point, that gossip has moved online? Perez may be hatable, but he&#8217;s the guy who got a deal with Warner because he realized [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5,9],"tags":[],"class_list":["post-2120","post","type-post","status-publish","format-standard","hentry","category-online","category-the-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-yc","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=2120"}],"version-history":[{"count":2,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2120\/revisions"}],"predecessor-version":[{"id":2122,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2120\/revisions\/2122"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=2120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=2120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=2120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}