{"id":200,"date":"2005-10-25T09:12:58","date_gmt":"2005-10-25T16:12:58","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/index.php\/archives\/2005\/10\/25\/laguna-niguel\/"},"modified":"2005-10-25T09:12:58","modified_gmt":"2005-10-25T16:12:58","slug":"laguna-niguel","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2005\/10\/25\/laguna-niguel\/","title":{"rendered":"Laguna Niguel"},"content":{"rendered":"<p>We should let Steve Jobs take over the world.\u00c2\u00a0 At least it would WORK!\u00c2\u00a0 And <br \/>we&#8217;d be able to USE IT!<\/p>\n<p>I won&#8217;t bother lauding the advantages of OS X, you Windows people are never <br \/>going to believe.\u00c2\u00a0 You think that anything that looks beautiful, that is not <br \/>industrial and ugly, must be a TOY!\u00c2\u00a0 The fact that, as Steve so eloquently put <br \/>it, the OS X interface is good enough to LICK, is a negative in your book.\u00c2\u00a0 <br \/>Keep clinging to that IBM notion of life.\u00c2\u00a0 Then again, IBM is no longer in <br \/>control.\u00c2\u00a0 Geeks who never leave the house, who think you should innately know how to <br \/>use their contraptions, are.<\/p>\n<p>Let&#8217;s take the light switch.\u00c2\u00a0 All I wanted to do was turn on the overhead <br \/>lights here at the Ritz Carlton.\u00c2\u00a0 Now I&#8217;ve been doing this all my life.\u00c2\u00a0 You push <br \/>the TOP of the button for ON, the BOTTOM for OFF.\u00c2\u00a0 But not here.\u00c2\u00a0 It&#8217;s like <br \/>these light switches were designed by engineers frustrated they couldn&#8217;t get <br \/>gigs with NASA.\u00c2\u00a0 The switches look like that giant launch panel you saw in <br \/>&quot;Apollo 13&quot;.\u00c2\u00a0 Or, in the alternative, a 64 channel SSL mixing desk.<\/p>\n<p>Turns out you push the BOTTOM button for both off AND on.\u00c2\u00a0 The top button is <br \/>for RESET!\u00c2\u00a0 To bring you back to just the amount of intensity you wanted, that <br \/>you dialed in with the ADJACENT narrow dimmer strip switch.\u00c2\u00a0 But, before you <br \/>get to your personal comfort zone, when you push the top button the whole <br \/>thing goes through its entire CYCLE!\u00c2\u00a0 The lights dim and then get BRIGHT again.\u00c2\u00a0 <br \/>Which, of course, takes you many flicks to figure out, because, as the cycle is <br \/>playing out you&#8217;re furiously pushing every button in this godforsaken system <br \/>to STOP IT!\u00c2\u00a0 God, if I wanted to be a lighting designer I would have <br \/>apprenticed with Josh White at the Fillmore East.\u00c2\u00a0 What&#8217;s wrong with just on and OFF?\u00c2\u00a0 <br \/>Was this really an international crisis?\u00c2\u00a0 Were people really dissatisfied with <br \/>light switches?\u00c2\u00a0 Did I just not get the memo?<\/p>\n<p>And, of course, there&#8217;s one damn light that won&#8217;t turn on at all.\u00c2\u00a0 Turns out <br \/>the switch for the CENTER light is on the other side of the bed.\u00c2\u00a0 You get the <br \/>left and right wings by the table lamp, but if you want the spotlight in the <br \/>center, you&#8217;ve got to dive to the other side of the sleeping apparatus.<\/p>\n<p>And, who declared that the goal of every guest is to play &quot;Once Upon A <br \/>Mattress&quot;?\u00c2\u00a0 If you don&#8217;t get anything from me tomorrow you&#8217;ll know that I fell off <br \/>the bed and cracked a rib or got a concussion.\u00c2\u00a0 Really, I might need oxygen, <br \/>the altitude is so high.\u00c2\u00a0 Dropping back to the floor is akin to taking a <br \/>freestyle ski jump at the Olympics.\u00c2\u00a0 Either I&#8217;ve got the room designed for Yao Ming, <br \/>or something&#8217;s sorely amiss here.\u00c2\u00a0 I mean how much padding does one man need?<\/p>\n<p>SIMPLICITY!\u00c2\u00a0 VCRs did much of what TiVo does, but people just couldn&#8217;t figure <br \/>out how to record.\u00c2\u00a0 TiVo makes it easy.<\/p>\n<p>And what&#8217;s up with all those buttons on home theatre receivers?\u00c2\u00a0 I mean <br \/>that&#8217;s somewhere I want control, but couldn&#8217;t they cut out about nine tenths of the <br \/>options for the REGULAR person?\u00c2\u00a0 Why does every product have to be sold with <br \/>INFINITE options.\u00c2\u00a0 Hate to tell you, I never alter my desktop theme.\u00c2\u00a0 Blue is <br \/>good enough.\u00c2\u00a0 Does it really get you off to change the colors and fonts of <br \/>your desktop?\u00c2\u00a0 Does that really make you feel good?<\/p>\n<p>I&#8217;m down here for this tech summit. <a href=\"http:\/\/ccianet.org\/\">http:\/\/ccianet.org\/<\/a><\/p>\n<p>On one hand I feel unqualified.\u00c2\u00a0 But the dude who tracked me down said they <br \/>wanted someone with PRACTICAL KNOWLEDGE!<\/p>\n<p>Make no mistake, everybody&#8217;s trying to score a buck.\u00c2\u00a0 And they&#8217;ve got some <br \/>weird idea that intellectual property is something you buy at the grocery store. <br \/>\u00c2\u00a0Just pay the freight and go into business.\u00c2\u00a0 They don&#8217;t realize you can&#8217;t buy <br \/>this shit if nobody wants to SELL!<\/p>\n<p>Look at what&#8217;s happening Down Under.\u00c2\u00a0 Sony BMG won&#8217;t license its wares to <br \/>Apple for the Australian iTunes Music Store.\u00c2\u00a0 Do tech wizards and investment <br \/>bankers really think entertainment honchos are going to grant THEM licenses?\u00c2\u00a0 <br \/>People with no track record, and a fraction of the charisma of Mr. Jobs?<\/p>\n<p>It&#8217;s a funny conundrum.\u00c2\u00a0 That these tech guys think they own the world.\u00c2\u00a0 <br \/>Bullies like Bill Gates.\u00c2\u00a0 Who wanted HIS licensees to guarantee that their MP3 <br \/>players wouldn&#8217;t.\u00c2\u00a0 That they&#8217;d ONLY play WMAs.\u00c2\u00a0 Until someone said the government <br \/>wasn&#8217;t going to sit for this, in light of the company being adjudged a <br \/>monopolist.\u00c2\u00a0 Then again, Bill Gates&#8217; kingdom is BUILT on software.\u00c2\u00a0 You&#8217;d think HE&#8217;D <br \/>be able to come to an understanding with Hollywood content owners.\u00c2\u00a0 But HE <br \/>walked away from the record companies, unable to make a deal on his terms.<\/p>\n<p>What I&#8217;d like to see is these tech gurus and savants creating CONTENT!\u00c2\u00a0 To <br \/>stop bitching that they can&#8217;t get licenses, and start seeing how expensive and <br \/>difficult it is to create desirable entertainment.<\/p>\n<p>Then again, that would be stupid.\u00c2\u00a0 For everybody involved.\u00c2\u00a0 You see the <br \/>content companies SHOULD grant licenses.\u00c2\u00a0 They&#8217;re going to make a FORTUNE!\u00c2\u00a0 But <br \/>they&#8217;re so inured to the old ways, so worried about being the people to squander <br \/>the franchise, that they&#8217;re paralyzed, they won&#8217;t move.\u00c2\u00a0 Which, ironically, is <br \/>going to insure that they lose power ANYWAY!\u00c2\u00a0 Because some THIRD party, <br \/>neither the techies NOR Hollywood, is going to come up with new content and license <br \/>it to everybody, destroying their monopoly.<\/p>\n<p>Credit Steve Jobs.\u00c2\u00a0 He&#8217;s destroying the past in order to create a better <br \/>future.\u00c2\u00a0 He discontinued the iPod Mini for the Nano.\u00c2\u00a0 Hold one and you&#8217;re sold.\u00c2\u00a0 <br \/>It&#8217;s so LITTLE!\u00c2\u00a0 It&#8217;s so COOL!\u00c2\u00a0 It&#8217;s so GOOD!\u00c2\u00a0 And, so easy to use!<\/p>\n<p>Sony will never beat Apple.\u00c2\u00a0 Because they don&#8217;t have a team of computer <br \/>software engineers.\u00c2\u00a0 And those engineers they DO have are responsible for those <br \/>incomprehensible remote controls and home theatre gear.<\/p>\n<p>Just give me one button.\u00c2\u00a0 On and off.<\/p>\n<p>If you must include flexibility, put it off to the side.\u00c2\u00a0 Hell, you used to <br \/>have to dig down through the menus to shuffle all the tracks on your iPod, but <br \/>then Apple put &quot;Shuffle Songs&quot; on the TOP menu.\u00c2\u00a0 You see it as soon as you <br \/>turn the machine on.<\/p>\n<p>Please.\u00c2\u00a0 Put the choice most of us want at the top of the main menu.\u00c2\u00a0 Make it <br \/>easy for us.\u00c2\u00a0 If we can USE your product we&#8217;re more likely to become <br \/>addicted, tell everybody about it, purchase more of your gear.<\/p>\n<p>Meanwhile, how much can one complain while sitting on a cliff astride the <br \/>Pacific Ocean?\u00c2\u00a0 At least the Ritz Carlton company was smart enough to put the <br \/>hotel HERE!\u00c2\u00a0 Where the switch for nature is permanently ON!<\/p>\n<p><a title=\"Laguna Niguel\" href=\"http:\/\/www.ritzcarlton.com\/resorts\/laguna_niguel\/\" target=\"_blank\">Ritz Carlton Laguna Niguel<\/a><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>We should let Steve Jobs take over the world.\u00c2\u00a0 At least it would WORK!\u00c2\u00a0 And we&#8217;d be able to USE IT! I won&#8217;t bother lauding the advantages of OS X, you Windows people are never going to believe.\u00c2\u00a0 You think that anything that looks beautiful, that is not industrial and ugly, must be a TOY!\u00c2\u00a0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-200","post","type-post","status-publish","format-standard","hentry","category-life"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-3e","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=200"}],"version-history":[{"count":0,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/200\/revisions"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}