Watch the presentation<\/a>.\u00c2\u00a0 Steve isn’t interested in selling the cheapest stripped-down box.\u00c2\u00a0 He’s not interested in commodities, he’s interested in WOWING you, with what technology can do.\u00c2\u00a0 For you TODAY!<\/p>\nThe new iMac comes with a built in iSight camera.\u00c2\u00a0 A $150 value.\u00c2\u00a0 Actually, MORE, since the camera is BETTER than the add-on.\u00c2\u00a0 Suddenly, instant videoconferencing, FOR FREE, will become de rigueur.\u00c2\u00a0 At least amongst Mac users.\u00c2\u00a0 But what is truly amazing is how the computer takes a picture of the user.\u00c2\u00a0 That you can alter like a funhouse mirror.\u00c2\u00a0 That you can alter with other special effects.<\/p>\n
And then there are the media functions.<\/p>\n
What’s truly amazing is that in one fell swoop, Apple has eclipsed the Microsoft MediaCenter machines.\u00c2\u00a0 Failures in the marketplace.\u00c2\u00a0 Since you had to pay extra and they were frustratingly un-user-friendly.\u00c2\u00a0 I’m not sure if I believe in the paradigm, but if you want to control your computer from across the room, switch songs, play movies, watch photos, it’ll take you SECONDS to figure out with an iMac.\u00c2\u00a0 Because the Apple remote control has six buttons instead of the over forty of the competitive Microsoft-based products.\u00c2\u00a0 It’s ALL about usability.\u00c2\u00a0 Something that Andy Lack doesn’t understand, with his copy-protected CDs and DualDiscs.\u00c2\u00a0 People want things to work SEAMLESSLY!\u00c2\u00a0 They want to be able to do MORE, not LESS!<\/p>\n
Then there’s iTunes 6.\u00c2\u00a0 Which finally delivers what the business has been wanting.\u00c2\u00a0 RECOMMENDATIONS!\u00c2\u00a0 Live, ADJUSTING recommendations.\u00c2\u00a0 He who is the online filter will be king.\u00c2\u00a0 As the labels fight Steve Jobs over pricing, they don’t comprehend that he will now be the man BREAKING the acts.\u00c2\u00a0 I’ve bought Dido at the iTMS (using a coupon, not cash, of course).\u00c2\u00a0 I’ve got fifteen recommendations.\u00c2\u00a0 For Faithless.\u00c2\u00a0 Jason Mraz.\u00c2\u00a0 Norah Jones.\u00c2\u00a0 Well, actually I "bought" acoustic versions of Collective Soul’s "December" and "Shine", so they’re selling me a Seal acoustic EP too.\u00c2\u00a0 Oh, it’s learning software.\u00c2\u00a0 You can say you don’t like something and it will suggest new tracks.\u00c2\u00a0 How well does it really work?\u00c2\u00a0 No one has conquered this sphere yet, but the technology is similar to the logarithmic learning junk e-mail filter built into Mac Mail, which is acknowledged to be the industry’s best.\u00c2\u00a0 So, this SHOULD be a step beyond other attempts at recommendation software.\u00c2\u00a0 Furthermore, it’s close to the selling SOURCE!<\/p>\n
But back to the video iPod.\u00c2\u00a0 It’s a leap forward.\u00c2\u00a0 Apple is willing to try things.\u00c2\u00a0 Bob Iger at Disney was less worried about pissing off his affiliates by selling TV shows than not being left out of the future.\u00c2\u00a0 To quote Jackson Browne, the labels are a couple of years and a couple of changes behind Jobs.\u00c2\u00a0 And their ignorance shows.\u00c2\u00a0 It’s not about hearkening back to the past, but accepting and moving into the FUTURE!<\/p>\n
Like the lack of a 56kbps modem in the iMac.\u00c2\u00a0 Oh, you can purchase an external unit.\u00c2\u00a0 But really, who is going to buy this fancy computer and hook it up to a telephone line?\u00c2\u00a0 STEVE JOBS is not worried about LEADING his customers.\u00c2\u00a0 Playing to the cutting edge.\u00c2\u00a0 Lopping off the Luddites who don’t want to get with the program.\u00c2\u00a0 And we’ve got labels placating CD users and suing those who want their music in MP3 format.\u00c2\u00a0 RIDICULOUS!<\/p>\n
Also ridiculous is the close-mindedness of Edgar Bronfman, Jr.\u00c2\u00a0 Thinking he’s gonna beat Jobs by fighting him over prices in the press, Jimmy Iovine is stealing his thunder.\u00c2\u00a0 Isn’t it curious that the two ads for the new iPods feature U2 and Eminem?\u00c2\u00a0 That THEY’RE going to be the beneficiaries of this publicity, not WARNER acts?\u00c2\u00a0 You’ve got to be friends before you do business, don’t ever forget this.<\/p>\n
The public is already on board.\u00c2\u00a0 Now Bob Iger has joined the caravan.\u00c2\u00a0 Steve Jobs is the acknowledged Pied Piper, the leader.\u00c2\u00a0 Carp about him not licensing FairPlay.\u00c2\u00a0 Join forces with Microsoft to foist lame, confusing, unworkable software on the public.\u00c2\u00a0 Don’t realize you can put pirate TV shows on the video iPod as easily as encrypted ones.\u00c2\u00a0 Deny the future.\u00c2\u00a0 See where it brings you.\u00c2\u00a0 As Apple’s stock goes up and Warner’s goes down.<\/p>\n
Then again, Steve is just selling hardware.\u00c2\u00a0 And enabling software.\u00c2\u00a0 No one ever listened to iTunes.\u00c2\u00a0 It’s the MUSIC that makes it work.\u00c2\u00a0 Instead of withholding that music from him, think of NEW ways you can feed those iPods he keeps making.\u00c2\u00a0 Maybe with all you can eat unprotected subscription downloads.\u00c2\u00a0 There’s more than one way to feed an iPod than the iTunes Music Store…<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
Steve Jobs has become a huckster.\u00c2\u00a0 You’ve got to adjust your act when you become the king.\u00c2\u00a0 Believe me, Elton doesn’t behave the same way on stage today as he did when he was starting out.\u00c2\u00a0 Performers begin humble, their patter is stilted, their acts are unfinished.\u00c2\u00a0 But, as they gain success, they become smoother, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[],"class_list":["post-190","post","type-post","status-publish","format-standard","hentry","category-apple"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-34","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=190"}],"version-history":[{"count":0,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/190\/revisions"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}