{"id":1803,"date":"2009-03-21T08:16:29","date_gmt":"2009-03-21T16:16:29","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=1803"},"modified":"2009-03-21T08:22:17","modified_gmt":"2009-03-21T16:22:17","slug":"peakin-at-the-beacon","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2009\/03\/21\/peakin-at-the-beacon\/","title":{"rendered":"Peakin&#8217; At The Beacon"},"content":{"rendered":"<p>I was just watching Seth Godin&#8217;s presentation at Google: <\/p>\n<blockquote dir=\"ltr\" style=\"margin-right: 0px;\">\n<div style=\"margin-left: 40px;\"><a href=\"http:\/\/giobgnomich.livejournal.com\/3608.html\" target=\"_blank\">&quot;All Marketers are Liars&quot;<\/a><\/div>\n<\/blockquote>\n<p>He was saying that Napster could have been successful if it launched in a nursing home.\u00c2\u00a0 Because it was so good, everybody would tell everybody else about it.<\/p>\n<p>That&#8217;s how great the original Napster was.\u00c2\u00a0 Seth said it only had to reach fifty people to blow up.\u00c2\u00a0 And each of those fifty people told fifty people, and suddenly 2,500 knew.\u00c2\u00a0 The key is to create something so good, not only will people discover it on their own, they&#8217;ll tell everybody they know about it.<\/p>\n<p>I didn&#8217;t want to tell you about Moogis.\u00c2\u00a0 I thought it was bullshit.\u00c2\u00a0 $125 to watch a string of Allman Brothers concerts on your computer?\u00c2\u00a0 I STILL think it&#8217;s a bullshit idea.\u00c2\u00a0 Because the reason the live business hasn&#8217;t tanked is it&#8217;s about BEING THERE!\u00c2\u00a0 It may be fun to watch people having sex on screen, but it&#8217;s NOTHING like having sex YOURSELF!<\/p>\n<p>Being amongst the mass of people, feeling the bass, moving to the tunes as you sweat and bump into others, all on a communal high.\u00c2\u00a0 No, you can&#8217;t replicate that online.\u00c2\u00a0 But I&#8217;ve got to tell you, the sample video on the Moogis site is a GOOD FACSIMILE!<\/p>\n<p>I&#8217;ve got an HD computer screen.\u00c2\u00a0 It&#8217;s not that exotic, it&#8217;s a standard Apple model.\u00c2\u00a0 Its only downside is it&#8217;s EXPENSIVE!\u00c2\u00a0 I like having the screen real estate, I&#8217;d like a little more, 23&quot; is good, but imagine how great 30&quot; would be!\u00c2\u00a0 But those monster monitors are just way too expensive.<\/p>\n<p>Still, my screen is better than most online video.\u00c2\u00a0 Done in Flash at a low quality.<\/p>\n<p>And I&#8217;ve got great speakers <\/p>\n<blockquote dir=\"ltr\" style=\"margin-right: 0px;\">\n<div style=\"margin-left: 40px;\"><a href=\"http:\/\/auxout.com\/\" target=\"_blank\" title=\"AUX Speakers\">AUX Speakers<\/a><\/div>\n<\/blockquote>\n<p>I&#8217;m ready.\u00c2\u00a0 The key is to stay one step ahead of technology.\u00c2\u00a0 So that quality moves towards you, not away from you.\u00c2\u00a0 But the experience I just had, I haven&#8217;t had that yet.\u00c2\u00a0 The service caught up with my equipment!<\/p>\n<p>Oh, not completely.\u00c2\u00a0 The image wasn&#8217;t perfect.\u00c2\u00a0 But it was closer to the real thing than anything else I&#8217;ve seen online.<\/p>\n<p>Forget TV, you sit too far away.\u00c2\u00a0 You&#8217;re close to a computer monitor, you feel like you&#8217;re standing on stage.<\/p>\n<p>Here, go to: <a href=\"http:\/\/www.moogis.com\/\" target=\"_blank\" title=\"http:\/\/www.moogis.com\/\">http:\/\/www.moogis.com\/<\/a>\u00c2\u00a0 Halfway down the screen, under &quot;Featured Music Video&quot;, click on &quot;Watch Now&quot;. When the window comes up, click on the icon in the lower right hand corner to expand the image to fit your entire screen.<\/p>\n<p>I don&#8217;t think the Allmans start out totally on it, I&#8217;ve seen them be hotter, heard Gregg sing better.\u00c2\u00a0 But they&#8217;re certainly performing, there are no tricks, this is further from a Britney Spears show than Rodeo Drive is from Compton.\u00c2\u00a0 And the sound, it&#8217;s PRISTINE!<\/p>\n<p>Be sure to stay until you see Derek Trucks WAIL!\u00c2\u00a0 The camera angle is wrong at first, they don&#8217;t show his hands, but you can hear those slide notes, reminiscent of the master, Brother Duane.<\/p>\n<p>And right after Derek is almost through soloing, the band truly locks on, they&#8217;re in a groove, you don&#8217;t want to let go!<\/p>\n<p>It&#8217;s strange.\u00c2\u00a0 Because they&#8217;re not doing the physical histrionics of the MTV era, when it became more about how you looked than how you played.\u00c2\u00a0 Everybody&#8217;s concentrating on playing his part, not being a star.<\/p>\n<p>Last night Eric Clapton sat in.<\/p>\n<p>If this were the seventies, the story would have been all over FM radio, we would have read about it in &quot;Rolling Stone&quot;. Radio hasn&#8217;t been the tribal drum for decades, &quot;Rolling Stone&quot; still exists, but you wouldn&#8217;t roll a joint in it, a person embalmed in a time capsule wouldn&#8217;t recognize it.\u00c2\u00a0 The gatekeepers, those in charge of the museum, they broke the system.\u00c2\u00a0 The pieces have scattered far and wide, but they still exist.<\/p>\n<p>Don&#8217;t lament that these Beacon shows are not national triumphs fawned over by the mainstream media, those who need to know, will.<\/p>\n<p>I&#8217;m telling you now.\u00c2\u00a0 Check this out.\u00c2\u00a0 I can&#8217;t imagine sitting in front of the monitor for three hours, but watching does make me want to GO!\u00c2\u00a0 And isn&#8217;t that where all the money is, in ticket sales?\u00c2\u00a0 The price to watch these shows should be low, an entire one should be free, I&#8217;d sell the MP3s, not the shows.\u00c2\u00a0 No one is going to take the shows with them, but you want the MP3s on your iPod.<\/p>\n<p>Great technology, imperfect business plan.\u00c2\u00a0 Yes, you want to make as much money from those who truly care, but you don&#8217;t want to exclude people who want to get in.\u00c2\u00a0 The Web is where you make fans, the gig is where you convert them, where you charge them.<\/p>\n<p>Furthermore, where&#8217;s the commemorative merch on this Moogis page?\u00c2\u00a0 Where&#8217;s all the stuff fans want to buy?<\/p>\n<p>People want to be members of the club, don&#8217;t make it too expensive to join.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>I was just watching Seth Godin&#8217;s presentation at Google: &quot;All Marketers are Liars&quot; He was saying that Napster could have been successful if it launched in a nursing home.\u00c2\u00a0 Because it was so good, everybody would tell everybody else about it. That&#8217;s how great the original Napster was.\u00c2\u00a0 Seth said it only had to reach [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,5],"tags":[],"class_list":["post-1803","post","type-post","status-publish","format-standard","hentry","category-live-shows","category-online"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-t5","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/1803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=1803"}],"version-history":[{"count":4,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/1803\/revisions"}],"predecessor-version":[{"id":1807,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/1803\/revisions\/1807"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=1803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=1803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=1803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}