{"id":1779,"date":"2009-03-15T15:22:16","date_gmt":"2009-03-15T23:22:16","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=1779"},"modified":"2009-03-15T15:22:47","modified_gmt":"2009-03-15T23:22:47","slug":"1779","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2009\/03\/15\/1779\/","title":{"rendered":"The Complete Clip"},"content":{"rendered":"<p>Look, I&#8217;m about as burned out on this as you are, but if you&#8217;re interested in watching the entire debate, you can view it here:<\/p>\n<p>At this point, having been exposed to more of Gene&#8217;s antics via stories and links from my subscribers, I now know the way Gene behaved was no different than he does in any other public forum.<\/p>\n<p>For further background, please listen to Mr. Simmons&#8217; interview with Terry Gross of NPR, which can be accessed here:<\/p>\n<blockquote dir=\"ltr\" style=\"margin-right: 0px;\">\n<div style=\"margin-left: 40px;\"><a href=\"http:\/\/www.archive.org\/details\/TerryGrossInterviewWithGeneSimmons\" target=\"_blank\" title=\"Terry Gross interview with Gene Simmons\">Terry Gross interview with Gene Simmons<\/a><\/div>\n<\/blockquote>\n<p>Also, if you want a laugh, be sure to check out Lisa Lampanelli&#8217;s roasting of Gene here:<\/p>\n<blockquote dir=\"ltr\" style=\"margin-right: 0px;\">\n<div style=\"margin-left: 40px;\"><a href=\"http:\/\/www.youtube.com\/watch?v=ZmoVKswuviE&#038;playnext_from=PL&#038;feature=PlayList&#038;p=1CC2EC52297F1EF9&#038;playnext=1&#038;index=20\" target=\"_blank\" title=\"Lisa Lampanelli Roasts Gene Simmons!\">Lisa Lampanelli Roasts Gene Simmons!<\/a><\/div>\n<\/blockquote>\n<p>Turns out that Mr. Simmons generates as much animosity as love.\u00c2\u00a0 You&#8217;d think a platinum-selling band would garner more kudos, but the degree of hatred towards KISS is staggering, a great deal of it based on Mr. Simmons&#8217; personality.<\/p>\n<p>But we live in such a vast world that the haters can coexist with the lovers, and never the twain shall meet.\u00c2\u00a0 In other words, KISS can function privately in its own backwater and the rest of us can ignore the band.<\/p>\n<p>That&#8217;s how the music business is today.\u00c2\u00a0 It&#8217;s narrowcasting.\u00c2\u00a0 The key is to gain someone&#8217;s attention and to try to grow from there, fan by fan until you can support yourself playing music and give up your day job.\u00c2\u00a0 As for broadcasting, spreading the word far and wide?\u00c2\u00a0 That concept started breaking down with the advent of cable TV and its 500 channels and has now been all but decimated by the Internet.\u00c2\u00a0 Train-wrecks are ubiquitous, everybody knows about the latest school shooting.\u00c2\u00a0 But shy of that, everything&#8217;s got a limited audience.\u00c2\u00a0 And train-wrecks have a very short shelf life.\u00c2\u00a0 In other words Gene, a band you sign could have sex on stage tomorrow and it might be big on the Net for 24 hours, but if anybody even remembered the act&#8217;s name a year later, they certainly wouldn&#8217;t recall the music.<\/p>\n<p>You can try and generate instant heat and instant sales.\u00c2\u00a0 There is a business there.\u00c2\u00a0 But if that paradigm were so damn good, the major labels would be prospering instead of dying.\u00c2\u00a0 We&#8217;re in the era of artist development.\u00c2\u00a0 You&#8217;ve got to develop your craft and your audience.\u00c2\u00a0 Musicians and fans are bonded, for the long haul.\u00c2\u00a0 It&#8217;s not clear where they&#8217;re going, it&#8217;s an exciting journey.\u00c2\u00a0 Pre-fab is becoming marginalized.<\/p>\n<p>So if you tell me you&#8217;re going to sign a band, change its name, its players, its hairstyles and its music and then ram the result down the throat of the public, I&#8217;m gonna tell you very few people are going to care and that you&#8217;d better not invest much money, because limited dollars will come in return, and you&#8217;d better get out quick, because the act is going to burn out almost instantly.<\/p>\n<p>Build slowly.\u00c2\u00a0 From the core out.\u00c2\u00a0 Breaking a band today is more of a whispering campaign than banging the public over the head with a blunt instrument.\u00c2\u00a0 You lead with your music.\u00c2\u00a0 Sure, networking\/managerial\/Internet tools are important, but it all comes down to the music.\u00c2\u00a0 You can click online and hear it instantly.\u00c2\u00a0 Is it any good?<\/p>\n<p>The public decides.\u00c2\u00a0 Gatekeepers?\u00c2\u00a0 Physical retail is just about dead and radio has been marginalized.\u00c2\u00a0 It&#8217;s a direct connection between musician and listener.\u00c2\u00a0 You&#8217;d better be good, baby.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Look, I&#8217;m about as burned out on this as you are, but if you&#8217;re interested in watching the entire debate, you can view it here: At this point, having been exposed to more of Gene&#8217;s antics via stories and links from my subscribers, I now know the way Gene behaved was no different than he 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