{"id":17590,"date":"2021-07-05T13:54:43","date_gmt":"2021-07-05T21:54:43","guid":{"rendered":"https:\/\/lefsetz.com\/wordpress\/?p=17590"},"modified":"2021-07-05T13:54:43","modified_gmt":"2021-07-05T21:54:43","slug":"black-buck","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2021\/07\/05\/black-buck\/","title":{"rendered":"Black Buck"},"content":{"rendered":"<p>https:\/\/amzn.to\/3hGXPzr<\/p>\n<p>This is a wild book, and I wholeheartedly recommend it.<\/p>\n<p>But first I read &#8220;Malibu Rising,&#8221; Taylor Jenkins Reid&#8217;s follow-up to &#8220;Daisy Jones &amp; the Six,&#8221; her surprise hit novel based on Fleetwood Mac. &#8220;Malibu Rising&#8221; is number one in Los Angeles, top ten nationally, and I don&#8217;t recommend you read it, it&#8217;s a glorified beach read. It starts off with a description of the Malibu\/Southern California\/weather landscape and you might be tempted to put it down but then it goes into the saga of a Malibu family that&#8217;s got some interesting thoughts on fame and relationships but if you&#8217;re looking for something meatier, something more insightful, &#8220;Black Buck&#8221; is definitely the one.<\/p>\n<p>Not that I caught it when it was released six months ago in the endless procession of titles. Or maybe the description didn&#8217;t float my boat. But it was highly recommended by a reader so I downloaded it from the library and when I had nothing else new to read I started it and&#8230;<\/p>\n<p>They don&#8217;t write books like this. That are outside the canon, that break the style rulebook, which you learn at Iowa&#8217;s graduate writing program, or the plethora of its imitators&#8230;it&#8217;s all about descriptors, metaphors, the writing as opposed to the plot, all immediacy is sacrificed, all originality squandered in pursuit of something seamless, too often essentially plotless, to appeal to a small coterie of pooh-bahs. It&#8217;s a competition most of us are not interested in. What we&#8217;re looking for is something different, something that captures the zeitgeist, that titillates us and keeps us reading, that evidences attitude and personality, that&#8217;s innovative, that we want to tell everybody about, and that&#8217;s Mateo Askaripour&#8217;s &#8220;Black Buck.<\/p>\n<p>I know, I know, you&#8217;re turned off by the author&#8217;s name. You can admit it. You don&#8217;t want another highly touted highfalutin&#8217; book about the African experience, coming to America and adjusting or not. But that&#8217;s not what &#8220;Black Buck&#8221; is about. You can&#8217;t judge a book by its cover, nor the name of its author, nor its title, it&#8217;s what&#8217;s between the covers that counts.<\/p>\n<p>And Mateo Askaripour did not go to the Iowa school, he didn&#8217;t follow anybody else&#8217;s precepts, he pursued his personal direction, and therefore he ended up with something unique, that every American should read, even though they won&#8217;t.<\/p>\n<p>It starts off as a sales manual. Yes, how do you sell? If you&#8217;ve got that skill you can always make bank, you can survive, you might even triumph.<\/p>\n<p>Buck was the valedictorian at Bronx Science but he&#8217;s managing a Starbucks, he didn&#8217;t go to college. He still lives in Bed-Stuy with his mother, quite near&#8230;Marcy Playground. I never knew it was a real place! He&#8217;s got his friends from the hood and he&#8217;s going nowhere fast but he dreams he will triumph but he just can&#8217;t take the risk, that&#8217;s the American way, you coulda been a contender, only first you&#8217;ve got to get into the ring.<\/p>\n<p>So, he&#8217;s recruited by Rhett to work at his startup, because&#8230;well, I&#8217;ll let you read and find out, but it all comes down to the art of sales.<\/p>\n<p>And that&#8217;s what it&#8217;s all about at Sumwun, the startup, selling. They teach you the skills in a boot camp that&#8217;s more akin to a frat hazing and&#8230;<\/p>\n<p>You won&#8217;t be sure exactly what is going on. Where the book is going. You&#8217;re thrilled by the blocked out insights peppering the book, the sales tips, but what is &#8220;Black Buck&#8221; really about?<\/p>\n<p>Hang in there, the book gets exciting about 30% in and about halfway through you can&#8217;t put it down. It makes huge, relevant points with a sense of humor, and plot, that will have you thinking about race in America today.<\/p>\n<p>But &#8220;Black Buck&#8221; doesn&#8217;t beat you over the head, it&#8217;s not a sermon, just an illustration and&#8230;<\/p>\n<p>If you get ahead will your old friends resent your ascendance?<\/p>\n<p>Probably. Or else you&#8217;ll find you&#8217;d rather hang with your new buddies, who understand what you&#8217;re talking about, who are more stimulating.<\/p>\n<p>Can your relationship with your parents hold you back, the obligation to look out for them, be there for them?<span class=\"Apple-converted-space\">\u00c2\u00a0<\/span><\/p>\n<p>That&#8217;s true too.<\/p>\n<p>Can you own your identity at work?<\/p>\n<p>Well, usually not.<\/p>\n<p>Are people out to get you at work?<\/p>\n<p>Unfortunately, yes.<\/p>\n<p>Is it better to keep your head down and go along with the team or go your own way, speak your own truth?<\/p>\n<p>The game is rigged folks. And the people in power want to keep it that way. So what is going to happen in America now?<\/p>\n<p>Damned if I know. But what I do know is Mateo Askaripour delineates the issues better than any billionaire coming down off their throne to try and inspire us. &#8220;Black Buck&#8221; is the best business book you can read. But is it a self-help book or a novel? Actually, it&#8217;s both. But is the self-help tongue-in-cheek?<\/p>\n<p>Well, Askaripour did start off in sales, he did work in the startup world, he didn&#8217;t have to research to know the landscape, he lived it.<\/p>\n<p>You&#8217;ll be captivated, you&#8217;ll laugh, you&#8217;ll marvel at the truth and you&#8217;ll tell people about &#8220;Black Buck.&#8221; Word of mouth is everything these days, top down marketing doesn&#8217;t work. If you can infect people with your art they can&#8217;t wait to tell others about it. Like me, with &#8220;Black Buck.&#8221;<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>https:\/\/amzn.to\/3hGXPzr This is a wild book, and I wholeheartedly recommend it. But first I read &#8220;Malibu Rising,&#8221; Taylor Jenkins Reid&#8217;s follow-up to &#8220;Daisy Jones &amp; the Six,&#8221; her surprise hit novel based on Fleetwood Mac. &#8220;Malibu Rising&#8221; is number one in Los Angeles, top ten nationally, and I don&#8217;t recommend you read it, it&#8217;s a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[13],"tags":[],"class_list":["post-17590","post","type-post","status-publish","format-standard","hentry","category-books"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-4zI","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/17590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=17590"}],"version-history":[{"count":1,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/17590\/revisions"}],"predecessor-version":[{"id":17591,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/17590\/revisions\/17591"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=17590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=17590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=17590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}