{"id":168,"date":"2005-09-26T19:35:58","date_gmt":"2005-09-27T02:35:58","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/index.php\/archives\/2005\/09\/26\/power-top-ten\/"},"modified":"2005-09-27T09:02:04","modified_gmt":"2005-09-27T16:02:04","slug":"power-top-ten","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2005\/09\/26\/power-top-ten\/","title":{"rendered":"Power Top Ten"},"content":{"rendered":"

1. Steve Jobs<\/strong><\/p>\n

It’s kind of like the Beatles, the best is the BIGGEST!<\/p>\n

Oh, there were people who hated the Beatles.\u00c2\u00a0 Then again, these detractors
had the Stones.\u00c2\u00a0 So far, a Stones hasn’t appeared in the world of digital music.
\u00c2\u00a0Probably because the rest of the marketplace doesn’t seem to understand.\u00c2\u00a0
It’s all about the SOFTWARE!<\/p>\n

Sure, the iPod is cool, featuring amazing design.\u00c2\u00a0 But what is even MORE
amazing is when you plug your iPod into your computer and all your music flies to
it at a second a track, with no glitches.<\/p>\n

If Microsoft wanted to compete it would create a better iTunes.\u00c2\u00a0 But,
Microsoft hasn’t ever shipped a product that didn’t need three iterations to be
SERVICEABLE!<\/p>\n

You’d think that Microsoft made MS DOS\/Windows the default.\u00c2\u00a0 But IBM did
that, by using the software, by giving it its imprimatur.\u00c2\u00a0 Otherwise, MS
DOS\/Windows is another CP\/M.\u00c2\u00a0 For some reason Redmond thinks that its market
share\/monopoly in the past allows it to have a monopoly in the future.\u00c2\u00a0 Which is why the company is suddenly behind the eight ball.\u00c2\u00a0 Just read last week’s front page
story in the WSJ on how fucked up the company is for edification.\u00c2\u00a0 Then again,
Microsoft could make progress by giving up WMA.<\/p>\n

Microsoft’s got the game all wrong.\u00c2\u00a0 It thinks its customers are the
corporations.\u00c2\u00a0 Yes, their operating system monopoly was built on the back of business, but music is ruled by the people.\u00c2\u00a0 Microsoft gives the corporations
everything they want, digital rights management, whereas the public wants FREEDOM!\u00c2\u00a0 Microsoft could make an end run around Apple by embracing open standards, but that’s not their style.\u00c2\u00a0 They want to own everything!<\/p>\n

Actually, Apple is employing an open standard.\u00c2\u00a0 AAC is based on MPEG-4.\u00c2\u00a0 It’s
just the DRM, FairPlay, that’s proprietary.\u00c2\u00a0 But, I’ve got to tell you, the
DRM\/FairPlay\/iTunes Music Store arm of the enterprise is almost irrelevant.\u00c2\u00a0
You see Apple’s iTunes software supports the standard, MP3.\u00c2\u00a0 It rips CDs.\u00c2\u00a0 And,
the iPod will accept stolen P2P tracks just as well as it will iTunes Music
Store bought copy protected AACs.\u00c2\u00a0 The key isn’t to get Jobs to have variable
pricing on tracks but to find a way to monetize the trading of files P2P.\u00c2\u00a0 More
tracks are traded in a month than are sold on disc in a year.\u00c2\u00a0 One would think
that the labels would try to capture this market.\u00c2\u00a0 But they’d rather argue
with a king more powerful, HIPPER than they are, about some sideshow.\u00c2\u00a0 Really,
step back and have a look.\u00c2\u00a0 It’s utterly laughable.<\/p>\n

\n

2. Eric Garland<\/strong><\/p>\n

The RIAA is a disinformation organization.\u00c2\u00a0 As bad as any Third World
government entity.\u00c2\u00a0 If you believe what the RIAA has to say, you probably believe
Paul McCartney is dead.\u00c2\u00a0 Or that Enron is still a burgeoning corporation.<\/p>\n

Despite a slight sales renaissance in the first half of 2004, CD sales have
continued to drop.\u00c2\u00a0 DRAMATICALLY!<\/p>\n

And P2P trading continues to go up.<\/p>\n

RIAA lawsuits have decimated trading not a whit.\u00c2\u00a0 Whatever b.s. they spin.<\/p>\n

Thank god there’s a counterbalance to the disinformation.\u00c2\u00a0 That’s this man,
head of BigChampagne.\u00c2\u00a0 Now, the mainstream press is catching on.\u00c2\u00a0 They’re
calling Eric for the truth.\u00c2\u00a0 And they’re printing it.<\/p>\n

More music for more people.\u00c2\u00a0 That’s the formula of the future.\u00c2\u00a0 That’s what
Napster wrought.\u00c2\u00a0 The labels just have to monetarily harness reality.\u00c2\u00a0 You
can’t stop trading, you can’t stop passing on.\u00c2\u00a0 The key is not to try and
eviscerate this behavior but to CHARGE FOR IT!\u00c2\u00a0 It’s just like performing rights
societies.\u00c2\u00a0 All those restaurants, bars and coffee shops have BMI and ASCAP
licenses.\u00c2\u00a0 Every Internet user who trades music should have a license to do so also.\u00c2\u00a0
Sure, they won’t pay much, but think of all those CUSTOMERS!\u00c2\u00a0 Suddenly music
goes from being something people can’t afford to a commodity that is embraced
by EVERYBODY!\u00c2\u00a0 The labels make more money.\u00c2\u00a0 The artists make more money.\u00c2\u00a0 Live
business explodes.\u00c2\u00a0 Please tell me what’s wrong with this formula.<\/p>\n

\n

3. Coran Capshaw<\/strong><\/p>\n

God bless the entrepreneur.\u00c2\u00a0 Unlike the execs who played games to make it to
the top of the corporate ladder, Coran Capshaw built his own.\u00c2\u00a0 No one can take
it away from him.\u00c2\u00a0 No one can fire him.<\/p>\n

Oh, Dave Matthews can let him go.\u00c2\u00a0 But now it’s not only Dave’s touring
business, it’s the complete MusicToday empire.<\/p>\n

Unlike Clive Davis, who is courting the press 24\/7, spending a fortune to
look good, Coran flies completely under the radar.\u00c2\u00a0 But I would be surprised if
Coran had less money than Clive.<\/p>\n

Yup, while you’re watching one game, the major label circus, that world is
being eroded by what you deem irrelevant.\u00c2\u00a0 Coran started with a bar, not an MBA.
\u00c2\u00a0He built his empire on live music.\u00c2\u00a0 Where the buck stops.\u00c2\u00a0 Where if you
can’t play, you’re done.<\/p>\n

And, because of this background, other managers trust him with their
merchandising business.\u00c2\u00a0 When most managers won’t trust ANYONE, for fear they’re going to encroach on their territory.<\/p>\n

Nobody studies the music business.\u00c2\u00a0 It’s not something you can learn in
school.\u00c2\u00a0 But, if you’re new to the game and you want to know how it’s done pay
attention to Coran.\u00c2\u00a0 He’s got money, power and credibility.\u00c2\u00a0 Everything you want.<\/p>\n

\n

4. Jimmy Iovine<\/strong><\/p>\n

Jimmy played it the opposite of Coran.\u00c2\u00a0 He started out on the outside, but
needed to be IN!<\/p>\n

A psychiatrist could do an amazing workup.\u00c2\u00a0 Jimmy NEEDS the money.\u00c2\u00a0 He NEEDS
the power.\u00c2\u00a0 He NEEDS to be at the center of every deal.\u00c2\u00a0 And this incredible
desire with a ton of street smarts results in the power Jimmy possesses.<\/p>\n

I don’t know if Jimmy is truly artist-friendly, but having spent all those
hours in the studio he certainly understands artists.\u00c2\u00a0 He can speak their
language.\u00c2\u00a0 And this counts.\u00c2\u00a0 Believe me, when you take a real artist out to Arnie
Morton’s in a limo talking about making him a star he thinks you’re a jerk and
doesn’t trust you at all, whereas when Jimmy speaks, creative people listen.<\/p>\n

Jimmy can win any bidding war.\u00c2\u00a0 And for a man who’s sucking at the corporate
tit he gives the impression he’s for the artist first.\u00c2\u00a0 An amazing dance.\u00c2\u00a0
Then again, artists were never known for their sophistication.\u00c2\u00a0 And, at this
point, Jimmy, Zach and Doug essentially OWN Universal, since everybody at the
parent company is clueless when it comes to music.\u00c2\u00a0 Then again, they don’t want
stock, they just want cash, and they get it.<\/p>\n

And freedom.\u00c2\u00a0 Jimmy doesn’t even have to give the company 100% of his time.<\/p>\n

But really, it’s the web of relationships and the resulting favors and pure
desire that make it all work.\u00c2\u00a0 Jimmy took an almost stiff Gwen Stefani album
and made it a hit.\u00c2\u00a0 That’s what Jimmy does.\u00c2\u00a0 He believes in success.\u00c2\u00a0 He doesn’t
need to be the guy on the cover of the magazine but he needs you to know HE’S
THE GUY!<\/p>\n

\n

5. Michael Rapino<\/strong><\/p>\n

This ain’t your father’s Clear Channel.\u00c2\u00a0 Not even the Mays family Clear
Channel anymore.\u00c2\u00a0 Actually, isn’t it SPINCO?<\/p>\n

My only problem with Rapino is he takes it too seriously.\u00c2\u00a0 As if he BIRTHED
the concert business.\u00c2\u00a0 Hey Michael, you’re just a MANAGER!<\/p>\n

But what a manager he is.<\/p>\n

If you’re not a winner, if you don’t produce, if you don’t want to be held
accountable, don’t work for Clear Channel.\u00c2\u00a0 Or, as some employees put it, FEAR
CHANNEL!<\/p>\n

But, Rapino had to shake the company up.\u00c2\u00a0 It was dysfunctional.<\/p>\n

There’s no question who the boss is now.\u00c2\u00a0 And the boss wants progress.<\/p>\n

I’m sick and tired of hearing him tell me how he’s trying, just like he’s
sick and tired of hearing me beat up what’s wrong with his enterprise and the
concert business at large, but he IS trying!<\/p>\n

It’s Rapino who’s for change.\u00c2\u00a0 He’s the one who wants to bring guarantees
down.\u00c2\u00a0 AEG is just the new boss, same as the old boss.\u00c2\u00a0 But with less debt and no
shed stranglehold.<\/p>\n

As we march forward, the road is becoming more important.\u00c2\u00a0 MTV plays no
music.\u00c2\u00a0 Terrestrial radio plays almost no music.\u00c2\u00a0 Both are dishonest outlets that
can’t be trusted.\u00c2\u00a0 Whereas live music is SOLELY about trust.\u00c2\u00a0 A bond between
performer and fan.<\/p>\n

It’s gonna start small.\u00c2\u00a0 In clubs.<\/p>\n

It’s gonna be about customer service, respecting the patron.<\/p>\n

Rapino cares about all this.\u00c2\u00a0 He wants better food.\u00c2\u00a0 He wants lower
TicketMaster fees.\u00c2\u00a0 He’s tried to bring down ticket prices.<\/p>\n

We haven’t seen the end of this movie, but you’ve got to root for this guy.\u00c2\u00a0
He’s just not another old guard player looking for the day his retirement
package kicks in.<\/p>\n

\n

6. Q Prime\/Front Line<\/strong><\/p>\n

They hate each other but they’re the two management powerhouses.\u00c2\u00a0 All the
eyes on Kwatinetz are looking in the wrong direction.\u00c2\u00a0 The Firm is Sanctuary lite.<\/p>\n

Back in the day the manager was king.\u00c2\u00a0 Then, in the nineties, the LABEL
became the manager.\u00c2\u00a0 And all the middle level managers went to work for the label!\u00c2\u00a0
Don’t forget where Will Botwin came from.\u00c2\u00a0 And Danny Goldberg had the best
non-metal roster in the business but jumped ship to work for the man.<\/p>\n

But Cliff and Peter and Irving stayed on the sidelines.\u00c2\u00a0 Because, if you know
these guys, they can’t work for anybody else.\u00c2\u00a0 They’re independent
entrepreneurs.<\/p>\n

Irving specializes in getting money from other people.\u00c2\u00a0 That’s why it didn’t
work when he had his own label.\u00c2\u00a0 He couldn’t argue and sue HIMSELF!\u00c2\u00a0 But,
underneath the zealous tactics is a guy who just wants to hang and be your friend.
\u00c2\u00a0Irving talks to everybody, not only the powerful people.\u00c2\u00a0 And that’s how he
stays on top.<\/p>\n

As to whether his new Front Line ends up ruling the earth…we’ll see.<\/p>\n

But I like the strategy.\u00c2\u00a0 Irving was telling me how a label wanted a piece of
one of his artist’s VOICE TONES!\u00c2\u00a0 Yup, this artist’s VOICE was being used as
a cell phone ring, NOT the music!\u00c2\u00a0 The corporation said it was their COMPANY
POLICY!\u00c2\u00a0 After acquiring assets Irving now wants to tell these motherfuckers
it’s HIS corporate policy not to give up a piece of this action, never mind
slices of a million other bits.<\/p>\n

And now Irving’s back together with accountant extraordinaire Howard Kaufman.
\u00c2\u00a0I think Howard burns out acts.\u00c2\u00a0 He’s much more interested in the now than
the future.\u00c2\u00a0 But, if you want to go on the road and clean up TODAY, he’s your
man.\u00c2\u00a0 God, they might as well build him an office at Clear Channel, that’s how
much control he’s got.<\/p>\n

Cliff and Peter are different.\u00c2\u00a0 Cliff’s an intellectual.\u00c2\u00a0 If you want
strategy, Q Prime is the place to be.\u00c2\u00a0 If you want someone to argue it out with you,
Q Prime is the place to be.\u00c2\u00a0 Unlike Howard, Q Prime is ONLY interested in the
career.\u00c2\u00a0 Every move is part of a giant puzzle, made to sustain the act’s
career.\u00c2\u00a0 And their three biggest acts, Metallica, Shania Twain and the Red Hot
Chili Peppers, are the biggest acts in their respective genres.<\/p>\n

If you want to be with an insider, go with Irving.\u00c2\u00a0 He plays the game, albeit
by his own rules.<\/p>\n

If you want to be aligned with a renegade, who has no allegiance to a
corporation and is just as outside as you are, go with Q Prime.<\/p>\n

Or, maybe you can find one of those one act managers.\u00c2\u00a0 Bruce Allen actually
has more than one charge, but he treats every one like they’re the only one.\u00c2\u00a0
Bruce CARES, and fights with the best.\u00c2\u00a0 And don’t think Sheryl Crow would be
better off with anyone other than Scooter Weintraub.<\/p>\n

Managers are gaining power every day.\u00c2\u00a0 As the major label monolith erodes.\u00c2\u00a0
These are the guys who count.<\/p>\n

\n

7. Pitchforkmedia, et al<\/strong><\/p>\n

Only a broad stroke old fogey like Clive Davis plays to mainstream media
anymore.\u00c2\u00a0 Whether it be TV OR the press.\u00c2\u00a0 The new players, the twentysomethings,
they know the old game is dead.\u00c2\u00a0 It’s no longer about hype, rather it’s about
credibility.\u00c2\u00a0 It’s not about paying people off to SAY they believe but finding
people who REALLY DO!<\/p>\n

Pitchfork is as powerful as "Rolling Stone" was in the sixties.<\/p>\n

In the seventies "Rolling Stone" gained its preeminent, market-dominating
position.\u00c2\u00a0 It became the anointed bible.\u00c2\u00a0 Will pitchforkmedia play this role?<\/p>\n

Unclear.<\/p>\n

But we DO know that the next step, the next battlefield, is FILTERS!\u00c2\u00a0 Places
on the Web that weed through all the information and tell you what’s good.\u00c2\u00a0
Like Google.\u00c2\u00a0 Search used to be almost unusable, you could never find what you
were looking for.\u00c2\u00a0 Now you EXPECT to find what you’re looking for.<\/p>\n

But Google is dumb.\u00c2\u00a0 Software ain’t gonna be the new filter, people are.\u00c2\u00a0
People you don’t know the name of yet.\u00c2\u00a0 Who don’t do it for the paycheck, but the
music.\u00c2\u00a0 People web surfers can TRUST!<\/p>\n

And, you won’t have to buy the CD for fifteen bucks to find out if they’re
right, you’ll just download the tracks.\u00c2\u00a0 Only keeping them if you like them.\u00c2\u00a0
You can tell me this ain’t the way it’s going to be, but I’m going to tell you
THIS IS THE WAY IT ALREADY IS!\u00c2\u00a0 You can send a track via e-mail, never mind
classic P2P.\u00c2\u00a0 And there’s no copy protection that can’t be broken.<\/p>\n

\n

8. Yahoo\/AOL<\/strong><\/p>\n

They’re both disasters.\u00c2\u00a0 Terry Semel thinks the Web is like TV, he hired a
bunch of old wave execs who are going to put an audacious dent in the portal’s
bottom line.\u00c2\u00a0 The web isn’t about shows, but INFORMATION!\u00c2\u00a0 And right now, Yahoo
has the best music information.\u00c2\u00a0 And, a full slate of music videos.<\/p>\n

AOL’s got the opposite problem.\u00c2\u00a0 It was never hip.\u00c2\u00a0 Its glory days are behind
it.\u00c2\u00a0 But maybe that makes the company work harder, take bigger chances.\u00c2\u00a0
AOL’s now a portal.\u00c2\u00a0 Their music services are free.\u00c2\u00a0 They simulcast Live 8 and
proved the viability of a medium most people thought was destined to never take
hold.\u00c2\u00a0 The WEBCAST!<\/p>\n

Major labels are all about restrictions.\u00c2\u00a0 The Internet is about casting those
restrictions aside.\u00c2\u00a0 You want to make MORE available, at a LOWER COST!\u00c2\u00a0 Sure,
charge Yahoo and AOL for your content, they ARE building businesses on your
back, but don’t charge the customer.\u00c2\u00a0 Especially not when you’re trying to turn
them on to something.<\/p>\n

If Yahoo and AOL were smart, they’d make their sites more hip.\u00c2\u00a0 You don’t
have to worry about scaring off the casual user, everybody WANTS to be hip.<\/p>\n

But hip is about all that MTV.com has got.\u00c2\u00a0 The site doesn’t run fast.\u00c2\u00a0 It’s
got the faux-community of the TV channel.\u00c2\u00a0 It’s got no soul, no earthiness,
it’s not where music lives, but where people who employ music as grease, who
don’t LIVE for it, go.<\/p>\n

Rollingstone.com could have ruled, but they blew it long ago.<\/p>\n

First comes information, then comes community.\u00c2\u00a0 Actually, community is
completely secondary at music portals like Yahoo and AOL.\u00c2\u00a0 Community’s for MySpace.\u00c2\u00a0 The twain don’t meet.\u00c2\u00a0 You don’t hang out and talk at the library.\u00c2\u00a0 You don’t read at the club.<\/p>\n

Acts might break at MySpace, but that’s not what Yahoo and AOL are about.\u00c2\u00a0
They’re not breaking acts, they’re tools, like craigslist.org, where you can go
to FIND OUT THINGS!\u00c2\u00a0 Once they start trying to break acts, they lose their
non-soul.\u00c2\u00a0 Like AOL’s Warner Music reality show.\u00c2\u00a0 God, didn’t anybody at AOL ever
see Zeppelin, never mind the DEAD?<\/p>\n

I know, it sounds murky.\u00c2\u00a0 Not completely defined.<\/p>\n

But that’s the web.\u00c2\u00a0 A place where you can blow all your money trying to be
the next big thing.\u00c2\u00a0 But, one thing for sure we know is that SOMEWHERE on the
web will be the next big thing, rolling in dough.<\/p>\n

And never forget, music video isn’t dead, it’s just moved to the web.\u00c2\u00a0 Every
act should have a video.\u00c2\u00a0 An inexpensive PERFORMANCE video.\u00c2\u00a0 It’s about
familiarizing yourself with the act, not being DAZZLED!\u00c2\u00a0 Hell, the screen is small,
the resolution is bad, but the sound…the sound remains.<\/p>\n

\n

9. Roger Ames<\/strong><\/p>\n

Doug Morris with fewer years and less of a need for the glory.<\/p>\n

Roger’s a weird combination.\u00c2\u00a0 He knows the music, he LOVES the music, and he
knows the money.\u00c2\u00a0 There’s not a single man working at a major label with this
exact combination.<\/p>\n

Warner and EMI are going to merge.\u00c2\u00a0 And EMI is going to come out the winner.\u00c2\u00a0
Lyor will be history instantly.\u00c2\u00a0 As will Edgar Bronfman, Jr.\u00c2\u00a0 Hell, he lost
control of a major label group once already.<\/p>\n

And this leaves Levy, Munns and Ames in charge.<\/p>\n

Levy knows no tech.\u00c2\u00a0 Munns specializes in marketing.\u00c2\u00a0 Ames, the man you
rarely hear about anymore, he knows it all.<\/p>\n

A different man would have sat on the sidelines, living off his millions.\u00c2\u00a0 Or
gone into business for himself, LOSING his millions.\u00c2\u00a0 But Roger jumped back
in.\u00c2\u00a0 He needs the action.\u00c2\u00a0 He’s the one to watch.<\/p>\n

\n

10. Hugh Panero<\/strong><\/p>\n

Mel Karmazin gets all the ink, but Hugh’s the man.<\/p>\n

Irrelevant of Stern, XM has the head start.\u00c2\u00a0 And has systems in place to
maintain their lead.<\/p>\n

Will satellite ultimately rule?<\/p>\n

I’m not guaranteeing it will.\u00c2\u00a0 But people need to listen to SOMETHING in
their cars.\u00c2\u00a0 And terrestrial radio is UNLISTENABLE!\u00c2\u00a0 Even its one star, talk, has
way too many commercials.\u00c2\u00a0 While you hear Mel going on and on about ads has
Hugh been talking up spots?\u00c2\u00a0 No!\u00c2\u00a0 Because they’re a TURN-OFF!<\/p>\n

XM is the future.\u00c2\u00a0 XM is narrowcasting.\u00c2\u00a0 A channel for every taste.\u00c2\u00a0 Hell,
I’ve had the service for YEARS and I’ve barely dented it.<\/p>\n

The old days of growing a superstar that everybody knows are ALREADY done.\u00c2\u00a0
Just look at the sales chart.\u00c2\u00a0 The days of the diamond seller are history.\u00c2\u00a0
God, multiplatinum is rare!<\/p>\n

It’s like cable TV.\u00c2\u00a0 The future is about choice.\u00c2\u00a0 He who provides said choice
wins.\u00c2\u00a0 By cutting rosters and employees the major labels are shooting
themselves in the foot.\u00c2\u00a0 Unless you’re servicing everybody, you’re losing market
share.\u00c2\u00a0 The future is about selling FEWER copies of a VAST QUANTITY of music.<\/p>\n

It’s all about the factory installs.\u00c2\u00a0 That’s why Internet radio has its hand
tied behind its back in the auto world.\u00c2\u00a0 Satellite is JUST making inroads.\u00c2\u00a0 In
the near future EVERY car will be satellite-ready, and THEN you’ll see major
labels tearing their hair out, saying they can’t get enough SPINS to make it
worth their while!<\/p>\n

Meanwhile, the indies, purveyors of niche product, will use specific channels
to gain a foothold in the marketplace, which they will grow.\u00c2\u00a0 It will be like
the sixties all over again.\u00c2\u00a0 With bands playing theatres every night of the
week.<\/p>\n

And this will be good.<\/p>\n

The end is not coming, the future is gonna be great.\u00c2\u00a0 Music will be a
laughable second-rate cousin to movies and TV no more.\u00c2\u00a0 Music’s gonna RULE!<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

1. Steve Jobs It’s kind of like the Beatles, the best is the BIGGEST! Oh, there were people who hated the Beatles.\u00c2\u00a0 Then again, these detractors had the Stones.\u00c2\u00a0 So far, a Stones hasn’t appeared in the world of digital music. \u00c2\u00a0Probably because the rest of the marketplace doesn’t seem to understand.\u00c2\u00a0 It’s all about […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-168","post","type-post","status-publish","format-standard","hentry","category-music-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-2I","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":0,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/168\/revisions"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}