STAR<\/p>\n
Focuses on the single.<\/p>\n
JOURNEYMAN<\/p>\n
Focuses on the body of work.<\/p>\n
STAR<\/p>\n
Goes for immediate success.<\/p>\n
JOURNEYMAN<\/p>\n
Thinks about the long haul.<\/p>\n
STAR<\/p>\n
Says yes to everything.<\/p>\n
JOURNEYMAN<\/p>\n
Is worried about their credibility. Only says yes if it enhances the long term career.<\/p>\n
STAR<\/p>\n
Does privates.<\/p>\n
JOURNEYMAN<\/p>\n
Does privates, if they can get the work. Everybody’s beholden to the rich people with bucks.<\/p>\n
STAR<\/p>\n
Does sponsorship deal with anybody who comes to the table.<\/p>\n
JOURNEYMAN<\/p>\n
Does sponsorship deal only with a like-minded company.<\/p>\n
STAR<\/p>\n
Views tour as a way to clean up monetarily.<\/p>\n
JOURNEYMAN<\/p>\n
Views tour as a way to bond with fans.<\/p>\n
STAR<\/p>\n
Doesn’t bitch about success, is grateful they have it.<\/p>\n
JOURNEYMAN<\/p>\n
Complains the game is stacked against them, can’t stop complaining about streaming payouts and Ticketmaster. This works for no one, best to do the work and be glad anybody is paying attention.<\/p>\n
STAR<\/p>\n
Signs with major label. It’s the only entity that can generate that kind of heat and publicity.<\/p>\n
JOURNEYMAN<\/p>\n
Is fluent financially. Knows reality is more important than image. Doesn’t sign with major label unless it needs radio and publicity, neither of which pay many dividends unless you’re in the Top Forty. Better to keep one’s options open and take the lion’s share of the revenue. Ownership is everything if you’re playing for the long haul.<\/p>\n
STAR<\/p>\n
Sees music as a stepping stone to something else, it’s all about the Benjamins<\/p>\n
JOURNEYMAN<\/p>\n
Sees themselves as a musician.<\/p>\n
STAR<\/p>\n
Spends a lot on recording. 1% makes a difference between a stiff and a hit.<\/p>\n
JOURNEYMAN<\/p>\n
Spends little on recording, it’s about catching lightning in a bottle.<\/p>\n
STAR<\/p>\n
Has a rigid, pre-programmed stage show.<\/p>\n
JOURNEYMAN<\/p>\n
Has a fluid stage show built on unexpected surprises, every night is different, which is why the audience needs to go more than once.<\/p>\n
STAR<\/p>\n
Has flashy clip for single on YouTube.<\/p>\n
JOURNEYMAN<\/p>\n
Has lyric video on YouTube, but has tons of live clips.<\/p>\n
STAR<\/p>\n
Speaks one to many.<\/p>\n
JOURNEYMAN<\/p>\n
Speaks one to one. It’s amazing how much one single fan can catapult your career. You don’t know who these people are, keep in contact to get lucky.<\/p>\n
STAR<\/p>\n
Has his label look at the Spotify data.<\/p>\n
JOURNEYMAN<\/p>\n
Looks at their own Spotify data. Data is everything, it tells you what is reacting, where it’s reacting, which tells you where to focus your efforts, tour and…<\/p>\n
STAR<\/p>\n
Goes from track to track.<\/p>\n
JOURNEYMAN<\/p>\n
Puts out a plethora of material. It’s about creating a body of work that someone can explore if they’re interested. Might put it out as albums, but this is a bad course if there’s only one album every year or more, best to put out a continuous stream of music.<\/p>\n
STAR<\/p>\n
Is shooting for the moon.<\/p>\n
JOURNEYMAN<\/p>\n
Is bunting, to get lucky.<\/p>\n
STAR<\/p>\n
Headlines the festival and then is forgotten.<\/p>\n
JOURNEYMAN<\/p>\n
Plays every festival it can, year after year, honing its live act hoping to infect people.<\/p>\n
STAR<\/p>\n
Plays to the last row.<\/p>\n
JOURNEYMAN<\/p>\n
Plays to the front row.<\/p>\n
STAR<\/p>\n
Has a famous manager, who oftentimes manages multiple acts..<\/p>\n
JOURNEYMAN<\/p>\n
Has a manager most people have never heard of who works 24\/7 managing this one act, maybe one more.<\/p>\n
STAR<\/p>\n
Has an agent who promises movie and TV roles.<\/p>\n
JOURNEYMAN<\/p>\n
Doesn’t care about movies and TV, has an agent who cannot only get gigs, but thinks about the career.<\/p>\n
STAR<\/p>\n
Makes a splash and is then forgotten.<\/p>\n
JOURNEYMAN<\/p>\n
Sneaks up on you, is hiding in plain sight, and then goes supernova.<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
STAR Focuses on the single. JOURNEYMAN Focuses on the body of work. STAR Goes for immediate success. JOURNEYMAN Thinks about the long haul. STAR Says yes to everything. JOURNEYMAN Is worried about their credibility. Only says yes if it enhances the long term career. STAR Does privates. JOURNEYMAN Does privates, if they can get the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-13278","post","type-post","status-publish","format-standard","hentry","category-music-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-3sa","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/13278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=13278"}],"version-history":[{"count":1,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/13278\/revisions"}],"predecessor-version":[{"id":13279,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/13278\/revisions\/13279"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=13278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=13278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=13278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}