Archive for the 'Marketing' Category

Coldplay At The Super Bowl

And the winner of the night? HONDA! For offering free Uber rides home, at least in SoCal, where I was watching. You make the most of an opportunity. The advertisements were so busy being clever that they missed their target. You want to make us believe in your product and want to use and buy […]

The Kardashian Paradigm

Kim Kardashian is the biggest star of the twenty first century. Because she told us so. Because she and her family realized the way you win today is by being the story, day after day, month after month, year after year. The hip-hoppers know this, it’s why Drake releases a steady stream of product. He’s […]

A Night At The Atom Factory

If tech is the new music, David Gilboa and Neil Blumenthal are rock stars. They’re founders of Warby Parker. You know Warby Parker, the eyeglass company that undercuts Luxottica and sold their frames through a bus and is now opening shops across America. A ragtag band with an idea that they brought to fruition. Only […]

The Apple Music Ad

Playlists, the new mixtapes. Go ahead ladies! @maryjblige @kerrywashington @TherealTaraji — Apple Music (@AppleMusic) September 21, 2015 In one minute Apple did more for the cause of streaming than Spotify has provided in half a decade. This is the buzz we’re looking for, the antidote to the crybaby musicians who keep bitching they can’t get paid. Know […]