Archive for the 'Marketing' Category


My Day At Red Bull

Have brands trumped bands? I was wondering this as I walked through Red Bull HQ today. With every seat taken, with young hipsters in front of their computer screens, it’s everything the music business was before Napster, when those coasting on CD profits, both replacement and buy one overpriced one to hear one hit track […]

Attention

We’re all fighting for it. Welcome to 2014. The Internet is two decades old, at least in the mind of the consumer, we’re all wired 24/7 and the primary feeling is one of exhaustion. We’re at an endless buffet and we can’t stop grazing even though we’re full and after a while everything looks the […]

Availability

This is why I hate the book business. There’s been a raft of publicity for William Deresiewicz’s book “Excellent Sheep: The Miseducation of the American Elite and the Way to a Meaningful Life” wherein the author decries the soft choices of today’s Ivy League graduates. But I can’t buy it. Oh, it began in “The […]

Distribution Is King

If you can’t buy it, if you can’t see it, if you can’t experience it… It doesn’t matter how good it is. That’s what the authors are truly railing against in the Amazon/Hachette war, that their books have been relegated to second-class citizens. There’s a fiction being spread that content is king. That’s a complete […]