Archive for the 'Marketing' Category

Read This

“4 Reasons Why Music Careers Are Getting Trounced By Tech”   From: mabeckerlaw Re: Hype I like Jenny Lewis… I really liked Rilo Kiley… but everything here rings true. Sometimes I feel like you’re railing at Niche players like her and my alt country fetish but really you’re just railing at people who try to […]


It’s not news, it’s an awareness campaign! I gave up reading the “Arts & Leisure” section. Because every article contained therein was linked to a product. There was no story, just a desire to make me know a new movie, play or record was coming out and I should buy it. Kind of like the […]

Weird Al’s Album

Ben Sisario wrote the definitive statement in the “New York Times”: No Joke! He’s Topping the Charts Weird Al Yankovic Scores With ‘Mandatory Fun’ The most important element of the above article is the sponsorship story. Weird Al didn’t see sponsorship as a way to rip-off corporations to enhance his bottom line, he saw it […]

Digital Presence

1. DIGITAL HOME A. Wikipedia Your goal is to be big enough to have a Wikipedia page. It’s the first place newbies go to learn about you. It’s got the imprimatur of authority, people believe what they read, however inaccurate the details may be. We live in an information age and what we want most […]