Archive for the 'Marketing' Category


Attention

We’re all fighting for it. Welcome to 2014. The Internet is two decades old, at least in the mind of the consumer, we’re all wired 24/7 and the primary feeling is one of exhaustion. We’re at an endless buffet and we can’t stop grazing even though we’re full and after a while everything looks the […]

Availability

This is why I hate the book business. There’s been a raft of publicity for William Deresiewicz’s book “Excellent Sheep: The Miseducation of the American Elite and the Way to a Meaningful Life” wherein the author decries the soft choices of today’s Ivy League graduates. But I can’t buy it. Oh, it began in “The […]

Distribution Is King

If you can’t buy it, if you can’t see it, if you can’t experience it… It doesn’t matter how good it is. That’s what the authors are truly railing against in the Amazon/Hachette war, that their books have been relegated to second-class citizens. There’s a fiction being spread that content is king. That’s a complete […]

The Amazon/Hachette War

This is not about books. This is about corporations. And power. And the rights of not only artists, but individuals. There’s a fiction in America today that corporations are our friends. Amazon even pushes the paradigm by saying all its efforts are for us. Pitting writers against readers in a sideshow that deflects from the […]