App to search same-day tickets for live events – iPhone app WillCall allows users to find and purchase same day tickets for live events, for around 50 percent of the full price.
How come all the innovation comes from outsiders?
Live Nation could have created this app, but someone inside said it couldn’t be done. Once upon a time, the music industry led, now it’s one step behind. Furthermore, Live Nation can’t even get its own app right.
This is why an outsider can succeed in music. It’s not about doing it the way the big guys do, but your own way. If you’re making expensive videos and trying to get on radio, you’re screwed. But if you’re using the new digital tools in a new way, you just might have a chance.
Unfortunately, for the wannabes, to make it in the new world, you’ve got to be insanely great. That’s the consequence of an avalanche of distractions and everything at your fingertips, not only the strong survive, but the talented.
This app is a phenomenal idea. It could create its own addiction. When done right, there should be no discounts in concert tickets. But that requires acts to play the right size buildings and price their tickets accordingly, and refrain from taking big checks from promoters that make promoters desperately try to find revenue. Don’t know if you’re aware of this, but the promoter and the agent/act should be on the same team. They haven’t been for a long time. That’s one of the reasons we’re in this mess.