http://lefsetz.com/wordpress/index.php/archives/2009/08/14/e-mail-of-the-day-17/ First in Music Analysis Wed, 23 May 2012 13:27:28 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://lefsetz.com/wordpress/index.php/archives/2009/08/14/e-mail-of-the-day-17/#comment-529019 Some thoughts on leveraging twitter at keekerdc.com Tue, 31 Aug 2010 15:28:09 +0000 http://lefsetz.com/wordpress/?p=2164#comment-529019 [...] As I see it, most folks have twitter all backwards.  Kutcher is a primo example: yea he's got like half the planet following him on twitter, but is anybody talking about him?  As I see it, advertising and marketing isn't about getting people to listen anymore…because nobody listens to one-way-mass-marketing these days.  It's about getting people to testify about _____.  You can read my thoughts on what the social networking 'revolution' means for marketing in general in Bob's archives here. [...] [...] As I see it, most folks have twitter all backwards.  Kutcher is a primo example: yea he's got like half the planet following him on twitter, but is anybody talking about him?  As I see it, advertising and marketing isn't about getting people to listen anymore…because nobody listens to one-way-mass-marketing these days.  It's about getting people to testify about _____.  You can read my thoughts on what the social networking 'revolution' means for marketing in general in Bob's archives here. [...]

]]> http://lefsetz.com/wordpress/index.php/archives/2009/08/14/e-mail-of-the-day-17/#comment-527651 Twitter Trackbacks for Lefsetz Letter » Blog Archive » E-Mail Of The Day [lefsetz.com] on Topsy.com Sat, 29 Aug 2009 09:12:34 +0000 http://lefsetz.com/wordpress/?p=2164#comment-527651 [...] Lefsetz Letter » Blog Archive » E-Mail Of The Day lefsetz.com/wordpress/index.php/archives/2009/08/14/e-mail-of-the-day-17 – view page – cached I think that there are some individuals that understand social networking sites and how to leverage them effectively, but most don’t. Typically, the larger the company/corporation/label/band the more they -don’t- get it. — From the page [...] [...] Lefsetz Letter » Blog Archive » E-Mail Of The Day lefsetz.com/wordpress/index.php/archives/2009/08/14/e-mail-of-the-day-17 – view page – cached I think that there are some individuals that understand social networking sites and how to leverage them effectively, but most don’t. Typically, the larger the company/corporation/label/band the more they -don’t- get it. — From the page [...]

]]> http://lefsetz.com/wordpress/index.php/archives/2009/08/14/e-mail-of-the-day-17/#comment-527501 Why Twitter Can Be Important | Faraway, So Close Sat, 15 Aug 2009 19:45:54 +0000 http://lefsetz.com/wordpress/?p=2164#comment-527501 [...] Via Bob Lefsetz’s email of the day from Chris Schetter [...] [...] Via Bob Lefsetz’s email of the day from Chris Schetter [...]

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