By: Black Market Activities « Center of the Indie Label Universe

Black Market Activities « Center of the Indie Label Universe — Mon, 22 Jun 2009 12:27:36 +0000

[...] 01. UPDATE YOUR WEBSITE! Whether you have one or five, you should update all material as soon as possible. How do you expect your consumers to know what’s going on if you don’t? Here is an example of BMA’s Dance Club Massacre out of Chicago, IL. They created a banner to feature their 2007 album, which also shows BMA’s logo to inform their consumers of who they’re under. Though this seems like just a banner, don’t underestimate the power of this tool. Oh, and P.S. Lamb of God is not on BMA… So yeah.. They should probably change that. 02. Give your artists incentive to become excited about their music! Though I can’t tell you from a personal standpoint how Guy is doing this or not doing this, I quote from a member of one of BMA’s bands, “I mean.. He has The Red Chord. He even admits he’s half-assing his way.” Even if I were to disregard that quote I received, the turn-over rate for these artists go faster than Verizon Wireless representatives. 03. CONNECT WITH YOUR CONSUMERS!!!!! I can’t stress how important it is. For anyone who’s attended Charlie Dahan’s RIM 4810 Indie Record Labels class, how much have we learned that your consumers are one of your most important assets? Honestly, I don’t even think Guy knows the demographic market for each of the bands on his roster. I’m not judging on character, I’m judging on execution of good management. Give your consumers a reason to listen to your artists, a reason to visit your website, a reason to buy your merchandise. I think Bob Lefsetz adds great ideas, such as adding downloadable mp3’s on your website. (Click here for the article.) [...]

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By: Black Market Activities « Center of the Indie Label Universe