Archive for the 'Marketing' Category

The Failure Of Logan Lucky

You just can’t get the word out. This is an important story. Just last week I got a call from a major news outlet asking me if major labels were over. They’re not. We live in a cluttered society where it’s impossible to reach everybody with your message. The internet explosion which we watched for […]

Reviews Are Everything

“Driving Tesla’s Model 3 Changes Everything” If you don’t want a Model 3 after reading the above review, you’re probably one of the Luddites who decried Napster, insisting that CDs were better. I get CD quality on Deezer, in my pocket, around the world, at the touch of my screen. You want the discs why? […]

Game Of Thrones Hack

It’s an outdated business model. Pirates stole a Netflix show and the majordomos shrugged and said all episodes were available online, no biggie. And it wasn’t. You don’t fight pirates. You fight their business model! Which is why you never hear about P2P in the age of streaming. Scour the internet for files that take […]

How To Promote

MAKE ART “A great song can make the worst artist in the world a star.” Quincy Jones Which is why no one from the “Voice” has had any success and Bob Dylan is the most respected solo artist of the rock era. Quincy Jones went through eight hundred songs to find what ended up on […]