Archive for the 'Marketing' Category

Reviews Are Everything

“Driving Tesla’s Model 3 Changes Everything” If you don’t want a Model 3 after reading the above review, you’re probably one of the Luddites who decried Napster, insisting that CDs were better. I get CD quality on Deezer, in my pocket, around the world, at the touch of my screen. You want the discs why? […]

Game Of Thrones Hack

It’s an outdated business model. Pirates stole a Netflix show and the majordomos shrugged and said all episodes were available online, no biggie. And it wasn’t. You don’t fight pirates. You fight their business model! Which is why you never hear about P2P in the age of streaming. Scour the internet for files that take […]

How To Promote

MAKE ART “A great song can make the worst artist in the world a star.” Quincy Jones Which is why no one from the “Voice” has had any success and Bob Dylan is the most respected solo artist of the rock era. Quincy Jones went through eight hundred songs to find what ended up on […]

Is All Publicity Good Publicity?

No one talks about Uber anymore. I was listening to Howard Stern interview Robert O’Neill, the guy who shot Bin Laden, and he got me, I fired up my phone and downloaded the sample chapter of his book “The Operator” to my Kindle. Previously the hype had slid off me. I’d seen “Zero Dark Thirty.” […]