Archive for the 'Marketing' Category


The Attention Economy

NEVER PROMOTE BEFORE AVAILABILITY You’re lucky if someone’s noticed, if they’re aware of what you’re advertising/promoting, in a world of endless messages once you’ve got someone hooked you need to allow them to click through freely to purchase/experience your wares, this is why Amazon introduced One Click shopping. You want to reduce friction, you want […]

The End Of Virality

There’s no buzz. Last night I watched “Logan Lucky” on Amazon. That’s where the movies are now, since Netflix has gone into production. I ain’t gonna say it was great, it was paint-by-numbers, something Soderbergh has done before, and I expect more from him, but no one is talking about the film’s appearance on the […]

You Spend To Win

The two biggest stories this week are Malone/Liberty taking control of iHeart and Comcast bidding for Sky. Cash is king, and Malone/Liberty use it to buy/invest when the chips are down. That’s how they gained control of not only Sirius XM, but Pandora and now it looks like iHeart. Funny how the king of cable […]

Brooks

You want to be sponsored. That’s what separates the professionals from the amateurs, whether you’re on the corporate team. And today brands are everything, musical acts come and go, but brands have a much longer lifespan. You align yourself with one and it takes a lot to shake you from it. Look at Elon Musk’s […]