Archive for the 'Marketing' Category


The Oliver Paradigm

Me, me, ME! That’s the mantra of the musician. I’m a nobody on the way to somewhere. I’m big but not big enough. I’m a superstar and I’ve got a new release and you’ve got to HELP ME! Like me, share my post, listen on Spotify, subjugate your own interests on behalf of mine. But […]

E-Mail Of The Day

Subject: Thoughts on 700 new subscribers and Mauldin – from John Mauldin Bob, I’ve been meaning to dictate/write this letter to you for some time. I’ve been reading your pieces for at least a few years, and while we are of the same age (more or less as I am almost 68), radically different growing […]

More Fyre Festival

Why did everybody GO? The more I think about it, the longer this story stays in the news, the more I think the promoters were geniuses. I mean how in the hell did they get everybody to pay so much, to travel, to go to an untested event put on by nobodies? Influencers. By now […]

See And Ignore

It’s not that you can’t reach us, it’s that we don’t CARE! Even worse, if you overload us, we go on backlash. Kinda like Mac DeMarco… I knew the name, but there was an exquisite article on him in yesterday’s “Times,” saying how he gave out his address so his fans could stop by, and […]